Markus Oettig

Markus Oettig is a Global Brand and Campaign Leader at adidas, driving belief around sport and culture. With over a decade of experience at adidas, Markus has expertly balanced heritage with innovation, transforming brand narratives into cultural movements. Previously, they worked at Rocket Internet and RCKT., playing key roles in brand building and communications. Markus also developed adidas' first Teamwear brand blueprint and currently leads the global brand communications strategy, creating campaigns that resonate worldwide. Markus holds a Bachelor of Science in Business Administration from Universität Bayreuth.