Markus Schmidt

Markus Schmidt is a marketing enthusiast currently serving as the Senior Manager of Retail Activation at adidas. With over ten years in the sporting goods industry, Markus has developed expertise in retail and brand marketing, particularly in connection with football. Markus began their career as a working student at Nike and has held various marketing roles at 11teamsports and SPORTFIVE, where they focused on retail marketing and event activation. They earned a Bachelor of Arts in Communication Studies from Freie Universität Berlin. Born and raised in Berlin, Markus has a strong connection to the Romanian region of Transylvania and is passionate about English football.