Mathilde Antras is a seasoned professional in digital analytics, currently serving as Senior Manager Digital Analytics Trading & Operations Insights at adidas since March 2020, where the focus is on empowering strategic buying and planning decisions through data-driven insights. Prior roles at adidas include Senior Manager Digital Analytics for Membership, contributing to member engagement through actionable insights and analytics solutions, and Manager Digital Analytics, ensuring data quality and compliance within the Digital Experience NPS Team. Before joining adidas, Mathilde spent over a decade at Groupe SEB, starting as a Marketing Research Intern and advancing to Digital Insight Community & Market Intelligence Manager, overseeing community management, market intelligence reporting, and team management. Academic qualifications include a Master’s Degree in Marketing Research from Grenoble Ecole de Management and an MBA from Salisbury University.
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