Matthew Samuels is an experienced Senior Key Account Manager at adidas, with a tenure beginning in August 2015. Samuels has held multiple key account management roles, including positions focused on Sports Direct, ASOS, and Zalando, where responsibilities included overseeing leisure and training apparel, executing a consumer-led approach to product selection, and driving digital shelf optimization initiatives. Prior to this, Samuels served in various capacities at adidas from January 2011 to 2015, including Account Manager and Support Account Manager, as well as positions at Premier Football Coaching as Staff Manager and Senior Coach. Educational background includes AS and A levels in Sports Studies from Cheadle and Marple 6th Form College and various qualifications from The Kingsway High School.
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