Matthias Willert is a Senior Manager of Go-to-Market Operations at adidas, bringing over eight years of experience in the sports industry. They create and execute the global process roadmap for product creation, merchandising, and sales teams, fostering collaboration and efficiency among stakeholders. Matthias has held various roles at adidas, including Category Manager for Europe and Product Manager for Global Sport Performance Graphics, and previously worked in product marketing for Reebok. They earned a Bachelor of Arts in International Management from Universitat de València and Hochschule Bremen.
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