Mavis Lee is a visionary digital futurist with a strong passion for driving consumer engagement and enhancing performance. They bring a wealth of experience from their past role as Assistant Manager of Personalisation at Cathay Pacific Airways and currently lead global audience and paid media creative personalization at adidas. Known for their strategic acumen, Mavis excels in developing holistic audience strategies and innovative personalization initiatives across multiple channels. Presently, they are furthering their education at The University of Hong Kong.
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