Melanie Exmann

Melanie Exmann is currently a Senior Media Measurement Manager at adidas, where they leverage their extensive background in data and analytics. Previously, they held positions such as Media Measurement Manager at adidas, Product Manager Data & Analytics at IPG Mediabrands, and Digital Media Specialist at MEC. Melanie's early experience includes a research role at Respons Evenementen Monitor B.V. and internships in marketing and communication at FNV and PuurZuid. They earned a Bachelor’s degree in Media, Information, and Communication from Hogeschool van Amsterdam, complemented by a minor at Stuttgart Media University. Notably, Melanie was nominated for the IAB Programmatic Awards in 2018 and won the Data Hero - Talent Award in 2019.