Michael Hänsel is the Senior Director of Retail Central & East Europe at adidas, a role held since 2024. They previously served as Senior Director Global Sales Strategy & Business Development, as well as VP of Global Retail Transformation, where they led initiatives in retail transformation and strategy. Before that, Michael held various roles at adidas, including Retail District Manager and Senior Audit Manager. They earned a Diplom in Business Administration from Ludwig-Maximilians-Universität München in 2004.
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