Michael Hierl possesses extensive experience in marketing and product management within the sports and retail industries. Beginning with a marketing internship at DATEV eG, Michael progressed to a working student role at Siemens Healthcare before taking on significant positions at adidas, including Director GTM Football Central Europe and Senior Director Sales & Merchandising Zalando. Responsibilities have included driving Go-to-Market strategies, leading product management for major licensed assets, and supporting strategic planning through market research analysis. Michael holds a Master of Business Administration (MBA) in Marketing from Friedrich-Alexander-Universität Erlangen-Nürnberg.
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