Michelle Fraser

Michelle Fraser is currently a Senior Manager of Field Accounts at adidas, where they ensure profitable market share and sales growth within Field Accounts and Sports Specialists in South Africa and sub-Saharan Africa. They previously held various marketing positions, including Marketing Manager at Moscon Optics Group and Carl Zeiss Vision South Africa, and served as a Brand Activation Manager at adidas Emerging Markets. Michelle received a Post Graduate Diploma in Marketing Management as well as a Bachelor of Arts in Organisational Psychology and Psychology from the University of Cape Town.