Neil Graham

Neil Graham is an accomplished marketing professional with extensive experience in brand activation and strategic planning. Currently serving as the Director of Brand Marketing Activation at adidas group since April 2012, Neil leads the consumer-facing brand activation strategy across various platforms, utilizing consumer insights and market trends. Previously, as Senior Manager Activation Commercial - Global, Neil spearheaded the global activation strategies for adidas and Reebok, introducing new playbooks and robust business plans to meet retail objectives. Prior roles include Business Strategy Manager at MAG:NET Solutions Limited, Public Sector Manager/Consultant at Hopewiser Limited, and Sales Manager at Simplyhealth. Neil holds a Bachelor of Arts in Business Management from the University of Liverpool.