Nicola Wright is currently the Director of Media and Performance EM at adidas, a position they have held since 2024. Previously, they served as a Senior Manager of Digital Activation at adidas from 2022 to 2024. With experience as a Managing Partner at Mercurial Media from 2019 to 2022 and as Client Service Director at Hitch Digital from 2017 to 2019, Nicola has a strong background in digital media strategy. Earlier in their career, they worked as an Environmental Analyst at Biogreen and as a Carbon Management Consultant at Carbon Clever. Nicola earned a BSc in Zoology and Environmental and Geographical Sciences followed by an LLB from the University of Cape Town.
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