Adidas
Nikki Bruce is an accomplished professional with extensive experience in organizational effectiveness and change management. Currently serving as the Director of Organizational Effectiveness and Change Management at adidas since June 2017, Nikki has developed innovative change tools, comprehensive communication plans, and provided strategic consulting to HR and leadership teams. Prior to adidas, Nikki held the position of Director of Global Communications, Leadership Development & Organization Effectiveness at Doosan, where responsibilities included advising executive leadership, implementing communication strategies, and fostering employee engagement through various programs. Nikki’s career also includes significant marketing and communication roles at Atlas Business Solutions and Microsoft, where successful marketing campaigns and leadership development initiatives were executed. Nikki holds a Bachelor of Science degree in Speech Communication from North Dakota State University.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.