Oliver Bechtel is the Senior Director of Product Clubs in the Business Unit Football Apparel at adidas AG. They currently create global strategies for various football licensed clubs and enhance storytelling around club and football communities, linking sport, street, and pop culture. With over 20 years of international experience, they have held multiple roles within adidas, focusing on product management for football footwear and apparel. Previously, Oliver worked at PUMA AG, developing global football footwear strategies.
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