Pascal Scharfenberg is currently the Category Lead for Apparel Licensed Clubs & Federations at adidas Football, where they focus on shaping the digital future for the brand across global eCommerce partners. With over 4.5 years of experience as a Senior Category Manager for adidas football in Europe, they have developed expertise in creating digital experiences and go-to-market strategies for sports apparel. Pascal began their career with an apprenticeship as an Industrial Clerk at Brose Group, followed by roles in brand activation and digital experience management at act.³ GmbH and adidas, respectively. They hold a Bachelor of Arts in Business Administration and a Master of Arts in International Marketing from Technische Hochschule Nürnberg Georg Simon Ohm.
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