Peter

Peter, Po-Han Chiu is an eCommerce director with over a decade of experience in digital marketing, commercial strategy, and omnichannel operations. Currently leading eCommerce at Adidas, Peter develops and executes strategies to enhance online revenue and consumer engagement. Previously, they held significant roles at IKEA Taiwan, where they drove eCommerce sales, and within various organizations where they optimized operations and marketing strategies. Peter has also contributed to digital transformation initiatives at Nestle and led multiple successful teams across different sectors. They are pursuing a Master's degree at National Taiwan Normal University while holding a Bachelor's degree from National Chengchi University.