Peter Withers has built a robust career in sports marketing and merchandising, holding various prominent positions at adidas America from 2010 to 2017. They began as an Asset Manager and progressed to become a Sports Marketing Manager and Sports Marketing Coordinator. Subsequently, Peter advanced to roles such as Category Director for Training and Running Apparel, and Senior Director of Marketplace Merchandising, where they currently lead initiatives focused on driving market share and sales efficiency. Their extensive experience includes managing a $1B footwear category and overseeing multiple teams within the business structure.
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