Rachel Wright is a Senior SEO Manager at adidas North America, where they develop and manage multi-year strategies for on-site and technical SEO. Previously, they held various roles in digital marketing and SEO, including positions at Bonfire Marketing Company and Ansira, where they provided strategic insights and managed teams. Rachel's experience spans multiple industries, including e-commerce, retail, and entertainment, and they have collaborated with high-profile brands such as Petco and Aflac. They possess strong skills in digital marketing, project management, and storytelling, and are known for their leadership and mentorship abilities. Rachel holds a Bachelor of Arts degree in Mass Communication from the University of North Carolina at Asheville.
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