Robert Silfani is a seasoned global leader in B2C and DTC markets, with over 15 years of experience in retail, sales, and e-commerce, primarily across EMEA and APAC. They have held significant P&L responsibilities exceeding €200M and have a proven track record in driving sales uplift through strategic initiatives and scaling market expansion with over 250 locations. Currently serving as the Director of Marketplace Expansion for adidas, Silfani previously held roles such as Channel Partner Manager at Amazon and National Sales Manager at Ultimate Security Australia, demonstrating a strong ability to lead high-performing teams and deliver measurable business results.
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