Sam King

Global Director, Digital Innovation - Business Portfolio & Partnerships at Adidas

Sam King possesses extensive experience in digital innovation and growth within the athletic and lifestyle sectors. Notably, Sam served as Global Director of Digital Innovation and Digital Growth at adidas from August 2020 to March 2025, where responsibilities included business portfolio management and market acceleration. Prior to this, Sam held various roles at Quiksilver from November 2009 to November 2013, including Product Manager for eCommerce and Retail Manager, and also served as a Buyer for Footwear and Apparel at Vans from November 2013 to October 2014.

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