Sampada Gupta is currently the Global Digital Activation Manager at Adidas, where responsibilities include planning full-funnel consumer journeys and comprehensive digital marketing campaigns while connecting global brand strategies with geo-market teams. Previously, Sampada held the position of Partner Go To Market Lead at Colt Technology Services, enhancing revenue for B2B initiatives, and served as Senior Marketing Manager Europe at CITIC Telecom CPC Netherlands, leading new market propositions across numerous countries. Additionally, roles at IDA Foundation and Exact involved enhancing social media strategies and managing online campaigns, respectively. Earlier experience includes positions at HCL Technologies, Wipro, MetricStream, AAyuja, and Odyssey India Ltd., with a strong educational background in marketing, including an MBA from IBS Bangalore and specialized courses in digital marketing and the Dutch language.
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