Semra Kuckert

Semra Kuckert has over 25 years of experience in various retail positions, focusing on consumer experience, strategy, and brand marketing. They served as Director of Brand and Product Learning & Visual Merchandising at adidas, where they enabled sell-in and sell-out support for product trainers and maximized store profitability through visual merchandising strategies. Previously, they held multiple roles at adidas group, including Director of Store Operation and District Manager, contributing to significant retail growth in Central Europe. Semra's career reflects a deep commitment to engaging and developing high-performing teams while achieving operational excellence. Currently, they are pursuing a position as Director of Visual Merchandising Market in Western Europe.