Siddharth Roy is an accomplished technology and management professional with extensive experience in B2B solutions, IT operations, and service management across leading organizations such as adidas and PUMA Group. Currently serving as Senior Manager II at adidas, Siddharth leads the delivery of athlete services integration and customer segmentation. Previous roles include serving as Manager at PUMA Group, where responsibilities encompassed global retail IT programs, and significant positions at Thomson Reuters, Shell, and Tata Consultancy Services, focusing on service governance, change management, and IT operations. Siddharth also founded Love for the Game and is a member of Leaders Excellence at Harvard Square, emphasizing professional development and networking. Siddharth holds a Bachelor of Technology in Information Technology from RCC Institute of Information Technology.