Simir Bedi

Simir Bedi is the Head of Key Accounts for Kids & Exports at adidas, bringing 17 years of experience in international retail brands. They have previously held positions at companies such as Asics and Levi Strauss, where they excelled in retail operations, business development, and team leadership. Simir has a strong background in managing large teams and driving profitability through strategic initiatives. They hold a Master of Business Administration in Retail, Marketing & Sales Management from the New Delhi Institute of Management and have completed advanced digital business programs at Arizona State University.