Simone Chartrand

Simone Chartrand is a highly experienced professional in digital activation and brand marketing, currently serving as Senior Manager of Digital Activation & Digital Brand Marketing for Basketball and Entertainment Partners at adidas since July 2017. In this role, Simone oversees digital strategies for high-profile collaborations, including Fear of God Athletics and Ivy Park, while leading a team of activation managers across multiple global markets. Previous roles at adidas include senior digital management and project oversight for various marketing campaigns, demonstrating a strong ability to innovate and execute complex digital initiatives. Prior to adidas, Simone managed content activation and campaigns at Design Aglow and began a career in styling at Est Ovest Style. Throughout the career, Simone has received multiple recognitions for exceptional performance and mentoring young professionals.