Adidas
Simone Chartrand is a highly experienced professional in digital activation and brand marketing, currently serving as Senior Manager of Digital Activation & Digital Brand Marketing for Basketball and Entertainment Partners at adidas since July 2017. In this role, Simone oversees digital strategies for high-profile collaborations, including Fear of God Athletics and Ivy Park, while leading a team of activation managers across multiple global markets. Previous roles at adidas include senior digital management and project oversight for various marketing campaigns, demonstrating a strong ability to innovate and execute complex digital initiatives. Prior to adidas, Simone managed content activation and campaigns at Design Aglow and began a career in styling at Est Ovest Style. Throughout the career, Simone has received multiple recognitions for exceptional performance and mentoring young professionals.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.