Sofia Reitano is currently a Jackets Designer at Adidas, where they focus on developing seasonal color strategies and enhancing design processes through digital technologies. They previously worked as a 3D Designer at Adidas and held roles in innovation research and fashion design, emphasizing smart solutions for technical textiles. Sofia is an alumna of Politecnico di Milano and is pursuing a Masterclass in Licensing & Brand Extension at POLI.design. With a strong passion for sustainable and smart apparel design, they have contributed to various projects in research and development, collaborating with industry leaders for innovative approaches.
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