Spyros Mitas

Spyros Mitas is currently the Director of Technology - Data & Analytics for Europe at adidas Group, where they lead data engineering and analytical product strategies. With 15 years of experience in technology across corporate and consultancy environments, Spyros has played key roles in Business Intelligence, project management, and data analysis. They previously held positions such as Senior Business Solution Manager and IT Business Analyst in the South Europe market, managing projects and solutions for multiple countries. Spyros holds a Bachelor of Science in Physics from the University of Athens and an MBA in Digital Marketing from the University of Leicester.