Stefanie Heldauer

Stefanie Heldauer currently serves as the Global Director of Retail Marketing for adidas Originals, where responsibilities include leading a team that implements retail campaigns across over 10,000 stores worldwide and enhancing membership initiatives for a premium retail experience. With a background of over a decade at adidas, previous roles include Senior Digital Activation Manager, Senior Consumer Experience Manager, Consumer Experience Manager, and Assistant Retail Communications Manager, all focused on creating engaging omnichannel and experiential retail strategies. Stefanie began her career with internships at adidas and Audi AG and holds a Diplom Kauffrau degree from FAU Erlangen-Nürnberg and a Vordiplom from the University of Regensburg.