Sunny Su

Sunny (Qing) Su is an experienced marketing professional specializing in brand communications and digital strategies. Currently serving as Senior Manager of Brand Communications for Sportswear at 阿迪达斯 since May 2021, Sunny plans and executes digital-centric brand activations to enhance consumer engagement and product demand. Previous experience includes leading the creation of Lee's youth brand "X-LINE" as Head of Digital from July 2015 to August 2019, overseeing budget and strategy for digital and eCommerce marketing. Earlier roles include Assistant Digital Manager at 耐克, focused on community strategies for NikeWomen, and positions at Razorfish and JFPS Group. Educational qualifications include a Master's degree in Art Business from Sotheby's Institute of Art and a Bachelor's degree in Banking and International Finance from Shanghai University of Finance and Economics.