Sven Herrmann is a seasoned footwear professional with extensive experience in the sportswear industry, currently serving as Senior Director of Lifestyle Basketball Footwear at adidas since April 2021, overseeing a business with 1 billion annual net sales. Previously, Sven held various roles at adidas Originals, including Director of Product Marketing FTW, where responsibilities encompassed managing the global lifestyle basketball product range, and Senior Product Manager, focusing on significant growth of the Stan Smith line. Sven's career at adidas also includes positions such as Global FTW Product Manager and product management internships, showcasing a strong background in product strategy, marketing, and team leadership. Educational qualifications include a Master's degree in Business Administration & Economics from FAU Erlangen-Nürnberg and studies in International Marketing at Södertörn University.
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