Tom Bednall is a Senior Manager of Sports and Culture Marketing at adidas South Africa, where they currently lead partnerships across sport and culture. With a decade of experience in professional sports, Tom transitioned from an aspiring player to a seasoned sports marketing professional, having previously managed commercial partnerships at Saracens RFC and 100 & First. As a co-founder of Reboot, Tom is dedicated to empowering athletes with practical skills and support for life beyond their sports careers. Tom holds a Bachelor of Arts in Psychology and a Postgraduate Diploma in Business Management from the University of Cape Town.
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