Tracy Goodsmith is a seasoned design professional with over 15 years of experience in Lifestyle and Performance Footwear. Currently serving as the VP of Design for Sportswear Footwear at adidas, Tracy has previously held significant roles including Head of Design at PUMA Group and Lacoste, as well as Senior Footwear Designer at Crocs and Puma. Tracy's expertise encompasses design strategy, innovation, and multi-disciplinary team management, contributing to a diverse portfolio in footwear design. Tracy's early career included designing outdoor, golf, and fishing footwear at Bite Footwear. Tracy continues to advance their education at the University of Washington.
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