Vicki Fitzsimons

Vicki Fitzsimons is a highly experienced international brand marketing professional currently serving as Senior Director Brand Activation for Emerging Markets at adidas. With a consumer-centric approach and strong commercial acumen, Vicki has a reputation for delivering creative strategic solutions that enhance brand profitability and market share. Vicki's previous positions include roles at Reebok and H&M, where they excelled in visual merchandising and brand strategy. Vicki holds a Bachelor of Commerce International with French from the National University of Ireland, Galway, and is pursuing an Executive MBA at Kellogg-WHU. Notably, Vicki is a Cannes Lions Grand Prix Winner from 2022 and has played a key role in initiatives related to the FIFA World Cup Qatar.