Vicky Hughes is an accomplished sales professional with extensive experience in leadership roles across major global companies. Currently serving as Vice President Sales for Northern Europe at adidas since July 2022, Vicky previously held significant positions at PepsiCo from November 2018 to July 2022, including Senior Channel Director and Business Unit Director roles. Earlier experience includes positions at HEINEKEN from May 2006 to April 2008, where Vicky advanced from Business Development Manager to various Business Unit Director roles, and a tenure at Caterpillar Inc. as a Global Channel Insights professional from September 2004 to September 2005. Vicky holds a Bachelor of Arts (BA) hons in Business Studies from Liverpool John Moores University, earned between January 2002 and January 2006.
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