Vikki Hitchen

Vikki Hitchen is a seasoned professional currently serving as the Senior Manager of Business Insights at adidas since 2025. From 2003 to 2009, Vikki held the position of Deputy Brand Manager at TOPSHOP TOPMAN, and prior to that, worked as an Assistant Merchandiser at Bank Fashion from 2009 to 2012. Vikki also served as a Senior Merchandiser for Menswear at N Brown Group from 2015 to 2018. Vikki completed a degree in International Fashion Marketing at The Manchester Metropolitan University from 2002 to 2006, following earlier education at Bramhall High School and Aquinas College.