Vitor Rigobello

Vitor Rigobello is a Marketing and Category Manager specializing in the sports lifestyle sector with over a decade of experience in Go-To-Market strategies. Vitor has held significant roles at adidas, where they lead the running category strategy across Latin America and fostered brand engagement through data-driven decision-making. Earlier positions included Category Manager for Originals and Action Sports at adidas Group and various roles at Decathlon Portugal, solidifying their expertise in merchandising and product training. Vitor holds a Licentiate degree in Comunicação Social with a focus on Propaganda e Marketing from Universidade do Minho.