Will W.

Will W. is the Own Retail Activations Director at adidas, where they previously held roles including Senior Brand Communications Manager and Brand Communications Director for adidas Originals Europe. With experience in trade marketing from ao.com and various media-focused positions at Carat UK, Will has developed a strong background in brand communications and marketing strategy. Will obtained a Bachelor of Arts (Hons) in Marketing from the University of Liverpool and completed a Btec National Diploma in Business Studies at Runshaw College.