Xinyu

Xinyu Ma is a Senior Product Designer at adidas, bringing over 10 years of experience in product design, agile development, and multidisciplinary collaboration. They have contributed to various design projects for notable companies, including Philips, Shell, and Unilever. Xinyu holds a Bachelor’s degree in Industrial Design Engineering from Beijing Forestry University, a Master’s in Strategic Product Design from Delft University of Technology, and a Professional Doctorate in Engineering in User System Interaction from Eindhoven University of Technology. Previously, Xinyu led visual and interaction design at Open Social, enhancing the user experience through in-depth research and prototyping.