Yusuke Ohta

Yusuke Ohta has over 14 years of experience at adidas, currently serving as the Director of Brand Communications, where brand activation is strategically aligned across multiple sports categories. Previous roles include Director of Key City Tokyo Marketplace Development, focusing on omni-channel strategies, and interim Director of Key City Activation, where successful promotional campaigns were launched. Yusuke delivers insights that drive community engagement and marketing strategies, including significant events and sneaker collections tailored to local cultures. Additionally, Yusuke has contributed to new business development initiatives and played a crucial role in the Tokyo 2020 Olympic and Paralympic Games. Early in the career, Yusuke worked in licensing and managed various product categories in football and rugby. Yusuke holds a Bachelor's degree in Sports Sciences from Colorado State University Pueblo.