Adidas

Simone Chartrand is a global strategic leader specializing in AI-driven content and process transformation within global business operations. Currently, as a Senior Manager at Booking.com and adidas, Simone leads digital initiatives, implements operational efficiencies, and mentors international teams. Their pivotal role in piloting an AI-powered content engine resulted in a significant reduction in production costs and timelines. Recognized as a top digital talent, Simone has developed and executed comprehensive strategies that enhance organizational capabilities and foster cross-functional collaboration.

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