Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide.

Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. 

Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel.

Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.

Apparel & Fashion

Consumer Goods

Retail

Sports

Adidas

Adidas' headquarters in Herzogenaurach, Germany

This department oversees content creation, distribution, and optimization strategies across various publishing platforms.

Publishing Management

This department focuses on designing, implementing, and maintaining software applications and platforms.

Software Development

This department oversees the management and efficiency of store operations to ensure excellent customer service and sales performance.

Retail Operations

This department focuses on facilitating and executing sales strategies to drive revenue and customer engagement.

Sales Operations

This department focuses on managing and nurturing relationships with major clients to maximize business opportunities and ensure customer satisfaction.

Key Account Management

This department oversees and coordinates technology-related projects, ensuring timely delivery and alignment with organizational goals.

Technology Project Management

This department is responsible for overseeing and optimizing the daily operations to enhance efficiency and productivity within the organization.

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Other teams

Software Development

Retail Operations

Sales Operations

Key Account Management

Technology Project Management

Operations Management