Adjust Your Set
Charitha Penfold is an experienced marketing and account management professional with a strong background in partnership marketing and campaign implementation. Currently serving as Campaign Implementation Manager - Partnerships at Hertz since November 2022, Charitha has previously held the position of Account Director at Adjust Your Set and Head of Marketing at Hertz. Additional experience includes a consultancy role at Foxhill Marketing, where Charitha delivered project management services and developed sales and marketing campaigns. Early career accomplishments include managing partner acquisitions and marketing plans at Hertz Europe and launching a partnership with Disneyland Paris. Charitha holds a Bachelor's degree in Business & Tourism with a focus on Marketing from the University of East London.
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Adjust Your Set
A strategic content agency with an editorial mindset. We help brands grab attention, build audiences, earn affection and inspire action. We believe brands need to stop interrupting what people are interested in and be what people are interested in We help brands find ways to participate meaningfully and actively contribute to the culture and causes their target audiences care about We then create engaging, shareable, subscribable, shoppable content from a position of authenticity and authority, to deliver exceptional long-term marketing ROI.