Adler's Diamonds, initiated in 2021, is owned and operated by Danielle Adler Estes and Jessica Adler Gerring. The sisters were raised at the heels of jewelers, as their father, grandfather, and great-grandmother were the three generations to own Adler's Jewelers. 

The Adler family tradition in jewelry and watchmaking goes back to the late 1800’s. Though Adler’s Jewelers was brought to the United States in 1957 with László (Larry) Adler, it was Larry’s mother who first adopted the trade that would be passed down through 4 generations.

Larry’s mother was a talented watchmaker who managed to master the trade and open her own storefront in Budapest, Hungary when females were not warmly received in the business world. 

When her son, Larry, began to show an interest, she taught him the basics and sent him to receive professional training. By age 13, he had graduated from watchmaking school and was building watches, wall clocks and grandfather clocks from scratch. When Larry’s mother retired, Larry opened his own storefront in Budapest. The business thrived for many years, until the beginning of World War II.

After decades of being a respected, well-known citizens and business owners in Hungary, everything changed for the Adler family with the beginning of World War II and the Holocaust. The store was looted and vandalized, and Larry was forced out of business by a series of anti-Jewish laws which imposed limits on Jewish participation in Hungary’s public and economic life.

Before the end of the war, every single member of the Adler family, with the exception of Larry and one of his nephews, was killed by firing squad or sent to Auschwitz, where they ultimately perished. After surviving a concentration camp named Dachau, Larry he then ended up in a Serbian work camp. Despite the deplorable conditions and horrific mistreatment of the prisoners, Larry was one of the fortunate few Jews to survive the war.

Read more here: https://www.adlersdiamonds.com/about-us

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