Adlook
Yuyu Chen is currently working at Adlook as the Partnerships Director for the DSP division, where they focus on innovative media buying solutions. Prior to Adlook, Yuyu held positions at Cooler Screens Inc., InMobi, TikTok, Digiday, and Incisive Media, gaining experience in brand partnerships, marketing reporting, and digital marketing. Yuyu holds a Master's Degree in Business and Economics Reporting from New York University, a certification from The Trade Desk's Edge Academy Executive Program, and a Bachelor's Degree in Finance and English from the University of International Business and Economics.
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Adlook
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Adlook is a global media tech company specializing in upper-funnel solutions with a focus on zero-ad waste strategies. Our Adlook Smart is the first upper-funnel DSP to be powered by deep learning, ensuring guaranteed media performance, paving the way for revolutionary brand growth on the open web. While we prioritize privacy, our overarching aim is to craft impactful consumer interactions at pivotal moments, maintaining the integrity of engagement quality. Founded in 2022, we've collaborated with premier inventory providers to deliver access to top-tier, brand-safe inventory devoid of fraud. As an autonomous entity, we are devoted to fostering a positive shift in the industry, aiding marketers and agencies to propel brand growth across various markets.