Caitlin McNulty

Caitlin McNulty is an experienced Senior Account Supervisor at Adlucent, having joined the company in August 2017 and progressing through various roles including Account Supervisor, Associate Account Supervisor, and multiple Account Manager positions. Expert in managing retailer paid search accounts, Caitlin utilizes Adlucent’s proprietary Deep Search™ software alongside Google AdWords, Microsoft Ads, Bing Ads, and Yahoo Gemini to implement optimization strategies and testing schemes aimed at enhancing campaign KPIs. Prior experience includes roles as SEM Specialist at The University of Texas at Austin and various positions in marketing and advertising, complemented by a Master’s degree in Advertising Account Planning from The University of Texas at Austin and a Bachelor's degree in Advertising from the University of South Florida.