Jen Thompson has a strong background in product marketing, with extensive experience in various roles and industries. In their most recent position at Adlumin, they serve as the Senior Director of Product Marketing. Prior to that, they worked as the Director of Product Marketing at Pixm, Inc. In their previous role at Expel, they were the Head of Product Marketing and played a key role in establishing product marketing and building a team from scratch. Jen also led market and buyer persona research, developed go-to-market plans, and created content to enable sales.
Before Expel, Jen worked as a Senior Manager of Marketing at Cognizant, where they formalized and implemented product launch strategies for new offerings and established go-to-market partner activities. As a Product Marketing Manager at Fidelis Cybersecurity, they revamped and repackaged security consulting services, led product launches, and developed a customer marketing program. At FireEye, Inc., they served as a Product Marketing Manager for the security consulting business, where they developed messaging, maintained sales playbooks, and collaborated with the marketing team on market strategies.
In their previous role at Mandiant, Jen managed product-led growth for the free version of the product, conducted competitive market analysis, and developed content for new offerings. At LivingSocial, they were a Market Manager, responsible for driving growth and revenue through market-level analysis and strategies. Jen also collaborated with sales leadership on buyer needs for multiple markets.
Jen's early career includes roles as a Marketing Coordinator at Tax Analysts, where they conducted market research and monitored marketing campaign performance, and as an Admissions Recruiter at Heritage College & Heritage Institute, where they excelled as a top recruiter and conducted interviews and orientation programs for prospective students. Overall, Jen Thompson possesses a diverse and extensive work experience in product marketing and has demonstrated expertise in building teams, developing go-to-market strategies, and driving product adoption and revenue growth.
Jen Thompson attended Penn State University from 2000 to 2004, where they obtained a Bachelor of Arts (B.A.) degree in Telecommunications. In addition to their formal education, they also obtained several certifications. These include "Effective Product Marketing and Product Launch Essentials" from Pragmatic Marketing and "Essentials of Product Marketing and Management" as well as "Messaging and Campaign Planning for B-B Marketers" from SiriusDecisions. The specific months and years of when they obtained these certifications are not provided.
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