Edith Lim

Edith Lim is a seasoned market and consumer strategist with over 10 years of experience in marketing and communications across global brands. Currently serving as the Director of Shopper APAC at adm Group, they leverage consumer insights to craft impactful marketing solutions. Previously, Edith held significant roles, including Global Insights Market Research Manager at the LEGO Group and Global Business Development Director at DASS-inc, where they led various strategic initiatives and drove revenue growth. Edith's educational background includes a Bachelor of Business Administration in International Business from the State University of New York at Buffalo.