Hendrek Kraavi is currently the Chief Operations Officer at ADM Interactive, specializing in e-services development, digital marketing strategies, UX-design, and usability analysis. They have previously held roles as Chief Strategy Officer and Creative and Strategy Director at the same company. Hendrek's earlier experience includes positions as Art Director at Trükikoda Triip and Copywriter at AS Rumor, alongside managerial roles in web development and creative direction at Elion Enterprise Ltd., Helmes AS, and Halo Interactive DDB. They earned a degree in Estonian philology from the University of Tartu between 1991 and 1993.
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