Michael Laxton

Michael Laxton is an accomplished executive with extensive experience in retail and digital marketing. They are currently leading marketing efforts at Woolworths Group, focusing on the Everyday Rewards loyalty portfolio. Previously, Michael held key marketing roles at renowned companies such as Fairfax Media, Coles, and Warner Music Group, where strategic leadership in brand, media, and digital initiatives was paramount. An advisory board member for ADMA and a mentor at The Marketing Academy, Michael is passionate about leveraging creativity and technology to transform businesses and enhance customer engagement. Michael holds a degree in German and Swedish from UCL.