Sushant Sethi

Sushant (Sonny) Sethi is a seasoned customer insights leader and AI strategist with over 22 years of global experience across multiple regions including Australia, North America, and Europe. Currently serving as the Senior Director of Marketing Research at Zip Co, they lead various initiatives, including the integration of AI into research workflows and authored internal AI policies. Previously, Sushant held senior positions at notable organizations like Uber, Tabcorp, and Foxtel, managing extensive research projects for recognized brands. Additionally, they contribute to the research community as an advisory board member for ADMA, focusing on insights-led decision-making and responsible AI adoption. Sushant combines behavioral science with data storytelling to drive impactful business outcomes.